How to use ABM to close more deals
Aligning sales and marketing through ABM turns a 10% conversion game into a coordinated, high-impact growth engine.
Engage and convert 10% of your target accounts with AI & ABM
An outcome-focused ABM agency experienced in scaling companies from Zero to IPO.
World's fastest growing tech companies trust us
Old GTM Model vs Growton’s AI & ABM Engine
From generic ads and cold calls to a unified AI-powered ABM system that targets the right accounts, at the right time.
Traditional mid-market GTM is inefficient, random, and costly
Marketing, BDR, and Sales work in silos with no shared focus
Lost focus, reaching random accounts with spray-and-pray ads
Mass emails and 100+ cold calls with seldom research
Reps reach only 1–2 contacts per account that gives below 10% win rate
AI+ABM identify and convert the 10% of accounts that are ready to buy
All teams align on one goal - convert the right prospects to customers
Laser-focus with a clear ICP strategy of hot, warm, and cold accounts
1:1 research-based email and LinkedIn outreach, 25 high-intent calls per rep
Reps engage the buying committee resulting 20% win rate
Growton’s Three-Stage AI & ABM Growth System
Three connected stages that turn account data into pipeline growth from segmentation to conversion.
1. preparation
Dividing and Conquering Your Market with AI & ABM
It all starts with finding the top 10% accounts that might be looking for a solution. We segment your target accounts into as Hot, Warm, and Cold based on
First-party data
CRM website visits, LinkedIn ads
Second-party data
G2 review sites, communities
Third-party data
Buying triggers, industry signals
2. precision
Achieving Surgical GTM Targeting with AI & ABM
A precise and surgical GTM motion will maximize ROI on your time and every dollar spent.
High-intent leads → HOT accounts
1:1 hyper personalized email, Linkedin outreach and call followups
Engaged prospects → WARM accounts
Targeted Linkedin ads and email campaigns sharing case studies
ICP targets → COLD accounts
Targeted Linkedin thought leader content
3. personalization
Delivering 1:1 Outreach at Scale with AI & ABM
We help you build systems that deliver true 1:1 outreach at scale, powered by:
Person Insights
Recent Linkedin posts, promotions, and leadership movements
Account Insights
Company news, objectives, milestones, hiring, and funding
Technographics
Competitor products and stack intelligence
Engagement Data
Site visits, content interactions, and demo activity
What makes Growton different
Best-in-class ABM team
Deep experience across 50+ companies. Engineers, strategists, and copywriters as your extended GTM team.
Outcome-focused partner
We optimise for predictable pipeline growth. Custom ABM plans built around the needs and structure of your business.
Built for scale and efficiency
Everything we do will be codified into playbooks, powered by tech and AI, giving you a reusable system that scales.
Ashwin Krishna founded Growton with a singular mission:
"to drive predictable scale for mid-market and enterprise companies through ABM and AI"
Global Experience: 20+ years in B2B marketing (US, Europe, APAC).
Proven Scale: Scaled Capillary Technologies 20x (BSE Listed) and fueled growth at HighRadius ($3.3B valuation) and Juniper Networks.
SaaS Leader: Mentored 50+ startups and served as a core volunteer at SaaSBooMi (the world’s largest SaaS founders community).
The ABM Partner
That Adapts to You
Companies that are starting ABM
We plan, execute, manage, and report on end-to-end ABM campaigns, acting as a seamless extension of your existing team.
Companies with an ABM Team
We build your complete ABM strategy and offer ongoing consulting, ensuring your lean team executes with focus and maximum impact.
Growth insights & playbooks
Learn how top GTM teams use AI & ABM to win their best accounts.
Ready for the growth audit?
It all starts with finding the top accounts who might be looking for a solution.
We are an outcome-focused ABM agency experienced in scaling companies from Zero to IPO.
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